Extended Reading
  • Tobin 2022-03-21 09:01:52

    McDonald's and Ray Kroc

    It turned out that Macdonald's Mac was the founder's name, and the arches on both sides were to allow cars to line up. contracts are like hearts, they are made to be broken , Ray Kroc is not good, Steve Jobs is much better. A guy named McDonald is never gonna get pushed around in life. / If you...

  • Chet 2022-03-26 09:01:05

    Secrets Under the Golden Arches: "The Great Entrepreneur"

    Everyone thinks that McDonald's sells hamburgers, but in fact we do real estate. In 1955, the McDonald brothers established the world's first McDonald's in San Bernardino, California, USA, and it is also the "Golden Arch" that is now popular on the Internet. In 1961, Ray Crocker bought the...

  • Fletcher 2022-03-24 09:01:48

    a good business case

  • Kellie 2022-04-23 07:01:59

    Entrepreneurial spirit? More need snake oil businessman spirit

The Founder quotes

  • Dick McDonald: A hothead like that, you don't know what he's capable of.

    Mac McDonald: It's all bluster, Dick. His bark is worse than his bite.

    Dick McDonald: That's what Neville Chamberlain said.

  • Mac McDonald: [Giving Kroc his first tour of McDonald's] Speed. That's the name of the game. The first stop for every McDonald's hamburger is the grill. Manned by two cooks, whose sole job it is to cook those all-beef beauties to perfection. Meanwhile, as the patty cooks, our dressers get the buns ready. Watch out. Burger crossing!

    McDonald's Employees: Burger crossing!

    Mac McDonald: Every McDonald's burger has two pickles, a pinch of onions, and a precise shot of ketchup and mustard.

    Ray Kroc: [Points to the ketchup and mustard despensers] Now, where did you get those?

    Mac McDonald: We made them.

    Ray Kroc: Made them?

    Mac McDonald: Yes, custom-built. The whole kitchen is. Next, this is the finishing station where we put the whole thing together. And...

    [Leads Ray to the end of the line, holding up a wrapped hamburger]

    Mac McDonald: Voila! A fresh, delicious burger from grill to counter in 30 seconds.