In
2007, Oren Paley took a portable DV and took the whole process of shooting at home. It took a week and spent 11,000 US dollars to shoot his debut [Smart: Ghost Record]. The film was made into DVD. Release, the market turned out to be extremely hot, two years later with the help of Steven Spielberg to finally enter the theater. No one could have imagined that a low-cost thriller made nearly 200 million U.S. dollars in the world. The jaw-dropping results shocked Paramount’s top chin and made it the highest return on investment in history. Thinking about the [Blair the Witch] ten years ago, it was a model of Xiaoboda. The return rate of 1:6857 made it a popular marketing case and cultural phenomenon. Look at [Ghost Record] with a low budget and high reputation, sweeping the entire Halloween schedule without leaving it, and the [Chain Saw Cry Ⅵ] that confronted with it can only end with the lowest box office in the series. Although in the sequel Paramount increased its investment to $2.75 million, the $157 million in the account is still a lot of money.
However, no matter how good a joke is, will anyone listen to it the third time? Paramount doesn't believe in this evil, so how can he let the chance of grabbing the box office frantically again? So the filmmaker invited the director of last year’s popular pseudo-documentary [Catfish], Henry Just and Ariel Schumann to personally take the helm of [Ghost III]. The whole process was shot with a handheld stand-alone camera, and the screenplay was written by Christopher for the sequel. ·B·Landon performed again. But what is puzzling is that when the first two films were released, Paramount played a trick and did enough word-of-mouth marketing for the film, but this time it did not see the usual publicity methods, and whether the [Ghost] series ended there or there will be a sequel. Plans have also been up in the air. The audience still buys the number of ways to buy new wine in old bottles. You must know that [Ghost III] wants to regain its glory during this Halloween schedule. It is not enough to chew on the old books.
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