What struck me most is what Banksy said at the end.
I don’t know how to evaluate Terry’s great success in the art world,
maybe Thierry was a genius all along,
maybe he got a bit lucky,
maybe it means art is a bit of a joke.
Terry is definitely not a pure artist, nor does he have a high artistic talent or acquired diligence. He does not know how to paint himself. All works are done by hired people or PS. His creativity All of them are thought out in one shot or by employees in batches. Then he just says yes, no, and he does some meaningless graffiti or tampering on the famous paintings. In this way, a large number of works are produced in just a few months, and then He sits in front of these works, um, this 180,000, this 320,000. . .
Terry’s great success is of course related to good luck, but it is not accidental. First of all, he has a passion that is almost paranoid. He used to be a shooting mad and took countless boxes of straps, but he never looked at it, and the finishing was a mess. He just enjoys the process of non-stop shooting. When he transfers this passion to holding art exhibitions, he dared to bankrupt his family to hold such a large-scale solo exhibition when he has no works at all and no reputation. unimaginable.
Secondly, through his long-term experience of working with first-line street artists, he learned about some concepts of street art, such as anti-politics and mass printing. He knew what street art should look like, and he gave himself a resounding name. Mr. Brainwash, you can say that he has only fur and no soul, but for the public, perhaps such fur is enough. More importantly, he has mastered the network resources of the first-line street artists, gained the trust of Banksy, and made full use of such connections to publicize a very modest evaluation that Banksy wrote for him, and directly gained him access to this circle. The golden key attracted LA's largest magazine to interview. Through the publication of the magazine, countless people knew his name and the upcoming exhibition. It also added a promotional method for the first 200 people to receive free out-of-print albums. In the end, he achieved a success that even he did not expect. The exhibition was extended from 5 days to a few months, and he sold 1 million US dollars a week, which was a real fame and fortune. Commercially speaking, Terry is an out-and-out genius.
But the biggest difference between Terry’s work and real street art is that art is pure, ideal, and personalized. Real street artists use the entire city as a canvas and run around at night, not to be famous and make money. It's a way of life, for fun, to realize one's own ideas. Remember when Terry was shooting a female artist when she asked her if she wanted to be famous? She said, shut the fuck up. And Terry's mass-produced artworks are from the very beginning to be famous and make money. His works are just packaged as street art, packaged as ideal and pure commodities. This is also the most embarrassing place for Banksy and others. The public doesn't care if it is a real work of art or whether you put in your hard work. Even mass-produced items can be sold at sky-high prices. As long as you can pack and promote, you will be named. For the great artist. So Banksy finally said that perhaps art itself is a joke.
The director of this film is Banksy. The material he used is the tape that Terry made before. It can be seen that this film is very different from the film that Terry cut. This may also be a fur artist and a real artist with a thoughtful soul. The difference.
Packaging promotion and professionalism seem to be a pair of mortal enemies. People with professionalism tend not to pack and promote themselves. Those who understand packaging and promotion are often only half-hearted. As the saying goes, half a bottle of water squeaks and a full bottle of water does not move, but It is possible to starve to death without moving, and the banging sound is rich and rich, especially in the art world. Those who can really combine the two are very good. There are very few people who are both talented and discovered by the outside world or who know how to propagate them appropriately.
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