As a woman who has also been affected by sun-posting, prodigal and follow suit, watching this film is like a slap on the left side to the face, and a slap on the right side to those who open the sun-poster.
The theme of this film is very, very special. It shows the current new advertising techniques and the impact on people through irony. It has the function of inviting jade.
"XX shampoo, easy to use, trust me, that's right!"
This is a common advertisement on TV in the late 1990s when we were young. Nowadays, if you put an advertisement on TV and use the above lines, basically, if the advertisement is advertised, it is equivalent to not being advertised. Why not ask a dozen or so MMs, register dozens of IDs, put on beautiful makeup, go to major fashion forums to post for you, show yourself, and then show "favorite products" to get more economic benefits.
Now all kinds of companies and products are pursuing "humanization". Humanization means prescribing the right medicine for the individual situation. And when advertising becomes "humanized", it definitely does not mean it is a good thing for ordinary people. Yes, our advertising model has gradually undergone "DNA evolution" and is becoming more and more "humanized". Know where you are soft, just poke where you are.
As a friend, as a neighbor, as a subconscious competitor of the same age and class, to show off what you have, let you waver, and buy products that you don’t need but think you are indispensable. And these are not the scenes that are being performed online nowadays? And this movie just moved today's "humanized" advertising methods from the Internet to reality. We think watching movies are terrible, but it is also terrible in reality. How many people think that some of the things they must buy are actually just a bunch of worthless broken copper and iron after reading all kinds of post-postings?
The meaning of this film is obviously not to make everyone laugh. If you just treat it as a joke soap opera, then you obviously do not understand the intention of the director and screenwriter.
The first scene that made me laugh was when the male protagonist was about to go to bed, he threw at least a dozen pillows from the bed on the ground! Only saw his quilt and the pillow he was going to sleep on. Do you think of the model room you looked at, or the advertisement for the bedding? There are definitely more than 4 pillows, sometimes 6 or 8 pillows. The more pillows, the more "high-end", and at the same time, you can get the envy of others in the future. But all we really need is that one. Excess pillows not only make us more troublesome to clean, but also the fate of being thrown on the ground. The movie uses an exaggerated approach (a dozen pillows are processed)
. Things like pillows in the movie are too much in our reality. Sometimes it’s for the sake of looking good, and sometimes it’s because the people around you are there. If we don’t have it, we seem to be inferior to others.
All kinds of media nowadays continue to promote more "models" and "models" (for example, you must have a car for your family or it will become obsolete, or have a car that allows you It is 50 times more convenient than no car, even though they will ignore the trouble of having a car to take care of and caring and finding a parking space is no less than the trouble of having to go up and down stairs when you take the subway), if we don’t follow that model. Life seems to be a mistake. This is the reason why modern people are so tired, so busy, and so anxious. We are always far away from the "model", and the end of that gap is close in front of us, but we can never climb it.
View more about The Joneses reviews
