However-last year, "Guardians of the Galaxy" chose a post-70s "Fatty Uncle" Chris Pratt, who became a hit overnight and created a box office miracle. This year, Paul Rudd, who is born in the 60s (born in 1969), "The Second Man of Ten Thousand Years", will play the coveted "Ant-Man" role.
——Facts have proved that Marvel TM succeeded again.
We have to admire Marvel's god-like casting level. What are the similarities between Chris Pratt and Paul Rudd: not young, not handsome (at least before "Marvel"), ten thousand years male two male three, the roles are all funny (even a bit vulgar) ordinary people .
What does Marvel, which is not bad for money or bad for people, value them?
——Why don't you come to discuss what the audience want to see now? In
this era, audiences are no longer superstitious about authority, and for beauty-even PS does not need a mobile phone with its own beauty function. Regarding wealth, even for newly hired working-class people, it is only a matter of one or two months' salary to buy a luxury bag, not to mention that more and more people are boycotting fur products.
In this era, we only remember the big nostrils of Erkang, "the noble descent and selected by the emperor"; if there is a rich second generation who says "I pack this fish pond", we will only "hahahahahahaha you TM tease me ?" Then add a screenshot to the "funny emoji package".
The current male protagonist dares to come out and say: "My blood is noble, young and beautiful, and rich in wealth. Ordinary audiences come and worship me!" The audience will probably say, "You are the villain."
This is a one. In an era with ordinary people as the mainstream, we affirm the power of ordinary people, worship the wealth created by ordinary people like "Jobs" and "Ma Yun", pursue the success that is acquired, and believe that every "ordinary me" has the possibility of becoming a hero .
In this era, Disney, which is most able to create a prince, has begun to blacken the abilities and motivations of the "prince". For professional women who have received higher education and have grown up, it is difficult for them to like those who "want to be a male god without even going to college when they were only 18 years old". On the contrary, female audiences are more inclined to people with knowledge, social experience, and stories.
The knowledge mentioned here does not necessarily refer to reading. We can divide personal heroism male protagonists into two types: talent type and experience type. What's amazing is that when we portray those "gifted" male protagonists, we don't hesitate to emphasize the shortcomings of his character and behavior, so that ordinary audiences will resonate with "he is also a mortal". For example, in recent film and television works, Holmes, while describing his extraordinary wisdom, he emphasized his solitary and unsocial weird character and behavior. Watson was no longer used as his ordinary foil. People began to admire Watson for his The tolerance and influence of Holmes focuses on the importance of this friendship to Holmes. She even asked Holmes to say lines like "The me you know is the me in Watson's mouth."
The experience and tolerance of ordinary people, as well as other shining points of character, have become as important as talents.
Speaking of "Ant-Man", the hero of Ant-Man is a failed man with criminal history, divorce, and unemployed. He has some talents: electrical engineer, agile skills, but these are not enough to make him a superhero. The reason that supports him to become a superhero is that he wants to be a good person, find a job, and restore his image in front of his daughter. In other words, because he failed too much, he had to accept this challenge and try his life.
——Well, the reason "I want to maintain world peace and prevent the universe from being destroyed" is also a villain's rhetoric.
Such a "low starting point" male protagonist played a very important role between Hank and his daughter. The male protagonist said: "He would not let you wear that uniform because he was afraid of your death. He would rather sacrifice me than Sacrifice you."——As a father who is also a father, who is also facing the separation of his daughter and is gradually disappointed, everything becomes so convincing, full of true and decent feelings.
Imagine how the audience will be moved in a science fiction action movie? It is difficult for us to find touches from different kinds of ants stacking arhats, or to find resonance in the special effects of "bigger, smaller and more beautiful"; the point that supports this movie’s low rating and that everyone feels "not boring" may be There is the kind of complex feelings of "when I was a teenager, I would be gradually disappointed in my father, but still feel that he is a hero", from the expectation of "I have done all kinds of wrong things today, but I continue to feel that there will be the peak of life ahead" Get satisfied.
We don't want to watch movies that show off life, nor do we watch movies that show off special effects, we want to watch interesting movies. Movies that make ordinary people feel fun. The first person becomes the first, it is very boring; ordinary, or even worse than you, become the first story, there will be surprises and fun.
And an ordinary and humble person who can play well is often an actor who is not young and has not become famous since childhood.
Chris Pratt and Paul Rudd are both such actors. Starting from the role of the dragon, the most played characters are the male first's friends/colleagues/groomsmen. They are good at using the embarrassment and embarrassment in life to entertain others, while keeping their position low. They have no boring idol baggage and can play fun from small things.
They stand at the age of "personal independence, academic independence, and career independence". Simply put, people at this age have a stable personality and a more comprehensive knowledge structure, and they basically know what they should do. In the face of a major crisis, an 18-year-old boy shouted "I can do it!" and a 35-year-old man said "I can do it". Obviously the latter is more reliable.
At the same time, both actors are married. Married men have a kind of "pragmatic" charm. Most women in this era earn money to support their families and participate in society just like men. They are no longer "silly girls" who are full of illusions and can be impressed with a love poem. Therefore, men who seek excitement and adventurous spirit are gradually falling out of fashion; practical men who can cook, do housework, save for the family, and even change children's diapers are the dreams of modern women. And these two people have a kind of "good-tempered, gentle and considerate" economically suitable masculinity when they laugh.
At the same time, a more mature view of the family is also one of the reasons why Ant-Man and his daughter's rival dramas have true feelings.
"Because of knowing, so tolerant, because of knowing, so compassionate." The story is becoming more and more realistic. Even the 007 of the beauty of Xiangche has passed the era of chic Brosnan, and ran all the way in the Craig era of "cold realism": not only the pressure is greater and the difficulties are more difficult, his true love, he All of his bosses can end in a "non-fairy-tale" death.
The hero of this era has lost the ancient dragon romance of "no one knows where he came from". We have repeatedly emphasized Batman's murdered parents and tragic childhood, and emphasized Iron Man's anxiety and insomnia about himself. Even the extremely justice Superman has to be put on a "dark" style. Superheroes are causal, wandering, struggling, and painful.
Compared with the very serious and epic "superhero growth history" of the DC family, the Marvel family pursues a simple and easy-to-understand style of painting. For example, "Because the little girl believes that I am a hero, I want to be her hero."-Warm and touching, poke the female audience! Boom!
Compared with the compassionate, rigorous and self-disciplined saint, "a little clever, good-tempered, relaxed and happy uncle"-seems to be more suitable for being friends.
With the progress of the times, the idols of empty youths can't help the intellectual young women with "both chests and brains"; the "blood party" that desperately emphasizes that "they are rich and handsome" can only attract the masses. Disgusted and rolled eyes. Money is no longer so supreme, and beauty is becoming more and more accessible. People will yearn for a wise life, rich knowledge, optimistic character, and pleasant aura.
There will be more and more temperament, acting, and pleasant uncles who will become the heroes of mainstream movies, become popular, become truly high-quality idols, and define the perfect image of a "mature, responsible, and humorous" man. .
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