When the film entered the topic, I found that this is a super classic PR film....
1. After losing its image before the public, use the public to help restore the image
1) When doing the evacuation work, it did a good job, from the reporter Passing by in front of them, the residents also said good things about the police when they were interviewed.
2) Play the emotional card and bring the police’s family members to the front of the screen, expressing that the police are also a part of Hong Kong citizens, and they are also ordinary people who have their own homes and their own feelings, so that citizens can better understand the police.
2. Make good use of reporters
1) Make a statement to the reporters, the information will be released to everyone every half an hour to show the sincerity of the police.
2) In the face of the edited video being exposed and lying, use the focus of public figures to divert the focus of the reporter's attention.
3) When distributing food, it is also given to reporters, which reflects the humanistic care of the police.
3. There are a lot of PR details
1) When passing the video to the media, edit it first to deliver a positive image.
2) "This is an unprecedented cooperation between the police and the media, and the transparency of information is also unprecedented." Pull the journalists into their own camp and show the sincerity of the police.
. . .
I remember Chen Huilin's classic line "He will use the media, he is a hero".
A good PR movie. (Little knowledge, my own humble opinion)
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