People watch hundreds of thousands of advertisements in their lifetime, and almost all of them are imposed. Manufacturers spend half a trillion dollars a year on advertising, which is enough to feed half of the world's poor. Here we have a lot to reflect on, what substantive things did the existence of advertising bring?
Last year I was caught up in the news that Frederic Beigbeder, the author of the novel of the same name, and his friend were caught by the police while smoking cocaine on the front of a car on a Paris street.
The novel of the same name is adapted from his own personal experience in the advertising circle, and it can even be said that it is completely his autobiography. He also has two cameos in the film. No matter how a spiritual person creates, even if it is desperately avoided, it will have a strong subjective color of the author. jan kounen is a moderate director, he did not change anything in the original work. After watching FB's talk shows and the entertainment shows I have participated in, I feel that I can see too much of him in jean dujardin, just like a metaphor in the film where he gets up in the morning and looks in the mirror but finds that the person in the mirror is not himself. That person in the mirror is FB himself. The film is also full of FB-specific French petty bourgeoisie spoof humor.
In the film, I saw his rotten life at that time, and I could also see the darkness in the advertising and business worlds. By the time he realized what was most important to him, it was too late.
I watch ads, but I never believe ads. With the improvement of people's awareness and the poor skills of the copywriters in the advertising industry, more and more people are now sneering at advertising, so that many manufacturers are more willing to find media companies to do events or distribute samples to promote products.
There is a passage in the film that is very meaningful, who will pay the dividends of shareholders, who will pay the profits of investors, and who will pay the salary of the big boss. Vendors have a hard time being honest when it comes to business interests.
In short, this is not just a simple commercial film, it also discusses racial and environmental issues, and most European films have more connotations. The downside is that the finale is too Hollywood. The madone mentioned in the
ps video should be danone, the Chinese name is Danone,
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