McDonald's and Ray Kroc

Tobin 2022-03-21 09:01:52

It turned out that Macdonald's Mac was the founder's name, and the arches on both sides were to allow cars to line up. contracts are like hearts, they are made to be broken , Ray Kroc is not good, Steve Jobs is much better. A guy named McDonald is never gonna get pushed around in life. / If you can't beat them, you buy them. / Nothing's more common than unsuccessful men with talent. Unrecognized genius is practically a cliche. Why the world is full of educated fools. Persistence and determination alone are all powerful. / It's not dog eat dog out there in that competitive world, it's more like rat eat rat.

1954,52, des plaines, illinois, from a milkshake machine salesman to a founder of McDonald's. 700million annual revenue1600 restaurants, 5 foreign countries. Now more, how many people missed such an empire at that time.

Harry Sonneborn is a talented person. He changed his career from catering to real estate. This idea made a lot of money in China! Business is about land. One of the largest real estate holders in the world.

Sure enough, he abandoned his wife and poached other people's wives. man, huh. Different story, same husband.

The two honest founders, Mac and Dick, ended up with $2.7 million and no patent rights. But it is also destined to not be able to do great business. The entrepreneurial history of the two brothers is also thrilling, and they moved forward in setbacks, but compared with the blueprint of McDonald's later, it is a bit worthless. But it is indeed the uncommercial nature of the two brothers that sets the lower limit for McDonald's.

The founder, a somewhat ironic name.

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Extended Reading
  • Stephania 2021-11-23 08:01:12

    McDonald's family history, ambition and greed on the road to entrepreneurship. The story of a professional manager who relies on the power of real estate to take a brand that does not belong to him step by step. If it is not because the latter part is too "social network", the evaluation can be higher. Michael Keaton really picks the script these years~ "Contracts are like hearts. They're meant to be broken." √

  • Tessie 2022-03-25 09:01:08

    11.19 The name is wrong, he is not an entrepreneur, but an operator. Entrepreneurs should sell the company as soon as possible and go to the next one. What makes it special is the brand name. Americans don't have many "factories" that do well, and it's become a good company because of Kroc. In store management, there are many points that echo the Japanese idea of ​​"improvement".

The Founder quotes

  • Harry J. Sonneborn: Mr. Kroc, if you're not making money hand over fist, something's terribly wrong.

  • [first lines]

    Ray Kroc: I know what you're thinkin'... What the heck do I need a 5-spindle for... when I barely sell enough milkshakes to justify my single-spindle. Right? Wrong. Are you familiar with the notion of the chicken or the egg Mr. Griffith, I mentioned... that there'd be costs. Well, I think it applies here. Do you not need the multimixer because, well heck, you're not selling enough milkshakes. Or are you not selling enough milkshakes because you don't have a multimixer? I firmly believe it's the latter. Because your customer comes in here and he knows if he orders a shake from your establishment... that well, he's in for a terrific wait. He's done it before and he thinks to himself, well by golly, I'm not gonna make that mistake again. But if ya had the Prince Castle, 5-spindle, multimixer... with patented direct-drive electric motor we'd greatly increase your ability to produce... delicious, frosty milkshakes, FAST. Mark my words. Dollars to donuts, you'll be sellin' more of those sons of bitches... then you can shake a stick at. You increase the supply, and the demand will follow... Increase supply, demand follows. Chicken, egg. Do you follow my logic?I know you do because you're a bright, forward thinking guy who... knows a good idea when he hears one. So... What do you say?