pixel war is still very accurate translation of the English name of the pixels, straightforward no nonsense. Highlight the biggest highlight of the film and the basic film type-action.
2. Poster design
of this poster very clearly expressed the central theme of the movie, select Pac-human subjects are appropriate. But on the whole, the poster looks darker. Due to the rough picture quality of Pac-Man, the surrounding environment and objects are more delicate to improve the quality of the movie. However, the picture quality of the surrounding buildings and ground is actually not good, so the poster The state of Pac-Man appears to be low, and the edges of Pac-Man's elements also have obvious traces of ps, which is not realistic enough. Poster minus points.
3. theme, type of market and fit
the theme of the film is otaku save the world, or take the core theme of superheroes. The type is usual comedy + science fiction + action. Regarding this set, the market is still tried and tested. But why can’t the box office of this film reach 1 billion? First of all, this is not a series of movies, and Hollywood movies that usually reach 1 billion are all series. The guarantee and stickiness of the brand are very important; second, this movie There are no well-known actors among them. Tom Cruise and Angelina Jolie, Big Cousin, Dou Sen, Juan Fu, Martin, etc. are the objects that can be sold in the Chinese market. But Adam Sandler is definitely not; the third, the reputation of the North American film market, has a certain impact on the domestic box office of this film. After all, there are more information channels for people who watch foreign films. It can be seen from the proportion of box office on the first day of the show that the proportion of box office from highest to lowest is second-tier (22%), first-tier (22%), third-tier (20%) and fourth-tier (19%). The proportion of row films from high to low is second-tier (24%), fourth-tier (21%), third-tier (18%) and first-tier (17%). Therefore, it is very obvious that the film is not sold in the fourth-tier, and its selling in the first-tier and second-tier markets is also very obvious. The audience of "Mission Impossible 5", which was released at the same time, is also concentrated in first- and second-tier cities.
In addition, I don’t quite understand why the audience of "Pixel Wars" cannot sink to third- and fourth-tier cities? One possible reason is that in the 1980s, such pixel games were affordable to rich talents in first- and second-tier cities. People in third- and fourth-tier cities actually had no game foundation. Then the movie as a whole appears to be relatively niche.
4. Costs and benefits (US and global) The
production cost is 75 million US dollars, which is not too high. The global box office is 200 million US dollars, and the cost of the announcement is basically flat in the world. Global box office revenue accounted for the majority, reaching 130 million, while the United States just recovered the cost. So in fact, Americans’ expectations for such movies have reached a ceiling.
5. Select the actors and performers, characters emotions flow, the characters play
in this film among the actors are urine fart type, in addition to acting is a little devil out of color, the other actors are not the standard type take heart. Of course, to be honest, this type of movie doesn't need to be deliberate. However, good character is also very important in such a movie. It can be seen that except for the little devil, which is full of personality and bohemian, the other characters basically have no influential characteristics and personalities, and they will be forgotten immediately after watching the movie. They, this is really regrettable.
The emotional flow of the actor: the male one’s emotion is the counterattack of Diaosi. He has become a hero who saves the world by showing a wimpy ordinary person’s counterattack. At the same time, his love for the heroine is also a clue to the story, but it is just to increase the joke, and it is also itself. They do not exist for the sake of finding true love; the second male and other characters are just simple losers, each having various difficulties in life, and they just take advantage of this opportunity to get the possibility of turning over and embracing the beauty. A slightly more complicated emotional flow is that the boy lost a game when he was a child, and his heart remained frustrated. It was not until he became an adult that he realized that he was the number one in the world, and the champion became the champion only because of cheating, so they were relieved. But even this clue was only taken as a common point in the story, which seemed regrettable.
The appearance of the first boy and the president was directly cut through the dialogue when he was a child. Such an appearance was too blunt; while the appearance of the second boy appeared by being thrown off the car, it is logically inexplicable!
6. Lens usage and lens language, picture
The lens is very gorgeous, using all kinds of lenses, and considering that there are a lot of action scenes, the fluency is well guaranteed.
7. Clip
Clip is a public art film "help" "crash" and "pursuit of happyness" and "Guardians of the Galaxy," the editor, again without saying.
8. home landscape art
home landscape art it is a major feature film. Highly restore the details and gameplay of all pixel games and the settings of the characters. The walking and movement of the character in the pixel game, the pixelation of the building and the real objects are all amazing. Without the setting art, the movie loses its soul.
9. Set the plot and structure of
linear narrative film is very simple, as a whole there are only two places regarded as foreshadowing of a small devil childhood cheating (but this is not being taken seriously and make use of them in the story); two It was the heroine's child who went all the way and was used as cannon fodder in the end.
There are several highlights. One is the origin of the alien invasion. It was actually caused by the children’s childhood game video being sent to the universe and being intercepted by the aliens. This is a good connection between the main characters and the later story logic. Of course, you can’t think about the logic here. If you think about it, there will be many places that cannot be explained (such as why); the second is that the alien’s offense is divided into 3 rounds, and the "life" system is adopted like the game. There are only three lives in total. So far; third, the three rounds of the game have put the gameplay into reality very well, so there is a very exciting and high degree of reduction possibility. Fourth, the film processes and uses the nostalgic videos of various celebrities and puts them in the film. The first three wars took place within 60 minutes, and human beings were finally caught in an irreversible global crisis due to the cheating of the little devil. The pixel stars directly sent the ultimate team to fight with the humans.
9. lines
movie lines is lackluster. It's nothing more than saliva. More attention is drawn to the audience by the lens and scenes. The lines should not be too bad, it is difficult to make the audience leave a deep impression.
10. Other
This is a typical entertainment popcorn movie. However, through the feedback of Chinese audiences, we can see that the audience does not pay for the plot and characters. The film has empty concepts and conceptual scenes, but it has lost the fresh plot and the beloved characters. The same is not true. Good feedback.
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