But this does not prevent "Angry Birds" from being able to bring 100 minutes of fun - in fact, this 100 minutes of fun is absolutely enough, and the laughs cover all ages, from verbal humor, body humor, toilet humor When it comes to pop culture neta, you can do everything you can, which is already a very good deduction for a mobile game company that is just getting into animation production. However, at the level of movies and animated films, "Angry Birds" can hardly be regarded as a qualified work: the rhythm is irregular, the pattern is too small, the character development is weak, lacks emotional appeal, and the bgm also needs to be further run in.
Of course, these issues are an important part of paying tuition fees. Movie themes are IP-based, and game companies have entered the movie industry. These backgrounds will lead to different forms of cooperation results. Some lack the center of gravity ("Need for Speed"), some are too big to lose the essence ("Prince of Persia", "Tomb Raider"), only a few who understand the relationship between these two art forms can make A good film that left its mark (Silent Hill). Recently, there is a new trend. Game companies have set up film labels one after another. They must be fed up with the arrogance of the big studios and make changes. Only by putting on the battle in person can they ensure the original flavor-it doesn’t matter if it doesn’t sell well, it doesn’t matter, but You can't smash a sign in front of your own fans, no.
That's one reason why Warcraft and Assassin's Creed look pretty good. If you please the player group, there will naturally be word-of-mouth fermentation. However, compared with senior animation production companies such as Blizzard and Ubisoft, ROVIO obviously does not have such a profound awareness and ability. The big movie of "Angry Birds" seems to be a super-long version of animation that is integrated with mobile games. A collection of short clips, except that the smoothing effect is very good at various transitions.
But the super-intensive jokes have already determined the market positioning and performance of this animation. After all, for an animated comedy, such a good laugh with such energy and not embarrassment is quite rare - not to mention the platinum-level high-energy throughout.
The movie wants to talk about the relationship between the characters, but "Angry Birds" does not do well at this point. The animation was co-produced by ROVIO headquarters and Sony Animation. The low capital investment resulted in a super small scene, and it was always circling at the village and town level. "Angry Birds" is also the debut of the two directors and writers, director Fergal Reilly was previously Sony's storyboard artist, Clay Katis was Disney animator, and screenwriter Jon Veedy It is also rarely involved in animated feature films, and most of the works are short films of "The Simpsons" and other animated feature films. This kind of attitude of only looking for good, not top-level, did not keep the animation quality at the level of "good" throughout the production process, and finally made "Angry Birds" on the edge of being empty and out of control. , Fortunately, there is not much deviation, but the details are not enough.
The main problems of "Angry Birds" can be roughly divided into two points: plot rhythm and character building. The animation starts too hastily, the plot is loosely connected, and the emotions fail to build up successfully. These are all mistakes that are prone to occur when an animated short film is turned into a feature film. In terms of characters, the anger characteristics of Pang Hong and his entire anger management class were not well reflected, resulting in a weak reversal later on. Even devising a sensitive word like "Back to the Future" Marty McFly — and the word "seaweed eyebrows" is already written into the script — would be better than the current cynic image. Better yet, it can also solve some emotional problems.
But considering the cost of only 73 million, the final film is quite impressive. You must know that at a time when production costs are soaring, the cost of medium-scale animated films is also quite high, and IP adaptation of animation is even more risky. In terms of DreamWorks, the cost of "Crazy Alien" in the same period last year was 135 million, "Genius Glasses Dog" in the same period of the previous year was 145 million, and "Penguin of Madagascar" was 132 million. On Disney's side, it contributed to the popular Internet celebrity's "Crazy Alien". The cost of "Super Marines" is as high as 165 million, and the annual cost of "Dinosaur Master" is even more than 200 million. The global box office of four of these five films is more than 300 million and 400 million. Dissatisfied, only Di Baobao's Dabai got it. Excellent performance of 600 million+.
70 million-level animated movies, I am afraid that only "SpongeBob SquarePants Movie" can be compared with it. And SpongeBob SquarePants is 70% 2D animation, 30% live action and 3D. Although it is in the order of 300 million in the end, the profit ratio is already very good.
Spending a small amount of money to do a big thing is not necessarily a success or a good job. But to be fair, Angry Birds is pretty well done. Although the film insinuates and borrows the colonialism of the 18th and 19th centuries in the story, the tone is still light enough. In nearly 100 minutes, with the excellent and intensive performances of a large number of comedy celebrities, the entire animation radiates amazing energy. SNL's Jason Sudeikis, Maya Rudolph, Bill Hader, Kate McKinnon, Comedy Central's Josh Gad, Gigan-Michael Key, Dan of the Bad Boys Nee McBride, as well as other veteran comedians such as Neighbors, Ike Berryhouz of Mindy Troubled, Tony Hale of Arrested Development, Vice, Sisters", "Orange Is the New Black" Danielle Brook, stand-up actor Titus Boggs, these people prop up the entire animation with skilled comedy skills and on-the-spot performance, so that the laughs really do Suitable for all ages across cultures and races. In addition, Blake Shelton, Charlie XCX, and Peter Dinklage from the music industry will voice for the second time after "Ice Age 4" in myasthenia gravis. The tepid performances in Pixel Wars and Lady Boss.
As for Sean Penn, who can't find where he is after reading it, just treat it as an Easter egg among Easter eggs.
Fat Hong is happy to be a father, excited little birds to learn dinosaurs, "The Shining" stalks, "Reversing the Future" stalks, "Angry Birds", these jokes that people can remember after watching, this is this one Animated the best gifts and achievements. In addition, as long as people who like games can like games more, and people who don't like games want to pick them up and play twice, that's the best promotion.
Think the story is too bland? You can laugh along with the audience. Think the joke is too low? You can watch the characters play cute. Think the character is too stupid? At least you can listen to music. Don't even like the golden songs? Then you should seriously reflect on what is wrong with your decision-making ability.
Finally, let me mention the domestic Chinese subtitle translation -
Shanghai Film Rules!
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