A lot of things don't exist by chance. You can think that a director with aura will make a bad next movie, but don't delusionally think that a director who hasn't made a satisfactory film in the last ten years can come back in the next movie. I already knew this was impossible. In fact, I still thought so after watching it, but at this critical time when I was deciding whether to buy a movie ticket or not, Zhang Yimou's public relations team made me not think so, as if I was indoctrinated. Like Ecstasy, slamming and excitedly paying for money, this is not an ordinary ability, and its technical characteristics are particularly similar to applying for American universities.
The first is the recommendation letter, and it is particularly important to choose a recommender with weight. In the promotion of "Return", Zhang Yimou's team chose Spielberg and Ang Lee as recommended professors. The real situation may be that Zhang Yimou ran to Spielberg's studio in the United States to show him his latest film. After watching it, there must be some greetings and politeness between friends, so Spielberg Naturally, the polite remarks turned into the public relations propaganda "He was holding a tissue, tears in his eyes, and wiping the corners of his eyes from time to time. After the film was over, Spielberg blurted out "Powerful!" when he saw Zhang Yimou. "
What kind of recommendation letter is the most powerful, except for a strong recommender? The answer is that the plot should be true and detailed, and it is best to have examples. The most taboo thing in recommendation letters is polite words. Therefore, don't write polite words, and also Don't be afraid of how fake the details you write. Even if you just went to the teacher's office and asked the teacher to give it at the end of the semester, it can be written that you have been to the teacher's office many times to discuss academic issues with the tutor, and that you have passed the exam, but isn't it academic in one semester? Is it the epitome? Of course, if your imagination is strong enough, you can continue to expand to exaggerated places, such as "Spielberg cried in the toilet for an entire hour after reading it."
The essence of each, yourselves The second one is the skills of PS. When applying, experienced
teachers will tell me. Don’t think that the small experiments and small software you do by yourself have no technical content. In fact, Americans are also very good. As long as you can show Strong self-confidence, very confident to say, I did this, I did that, then the teacher of the other school will also think, oh, he may be really good.
This point, most movie promotions seem to be able to do it, but Zhang Yimou's team is strong. Before the movie was released, there was almost no bad voice in the publicity of the major media, coupled with Zhang Yimou's Master Zhang's face, his speech speed is half a beat, and his humble attitude. You are deluded to think that the whole world agrees that this is a good movie. Of course this big lie will be revealed after the movie, but it's useless by then, actually after you've bought the tickets and paid for it.
The third, the overall skills of the application, pay attention to one highlighting the advantages and weakening the shortcomings. After watching the movie, I have to admit that even if there are problems with the whole movie, Chen Daoming has no problems. Zhang Yimou's publicity team also made good use of this point. In many interviews and publicity, there is Chen Daoming. Through Chen Daoming, he tells his understanding of the film, his understanding of that era, and his evaluation of his performance, to highlight the side effects. The quality of the movie itself.
In the same way, in the application, those who have bright spots must be highlighted, and they must be said in a big way, so that they can be placed on the eyes for others to see; and for shortcomings, they can’t be mentioned without mentioning, for example, my GPA If it is less than 3, I will definitely not write him on PS. If I want to write it on the Internet, I must calculate it according to the highest algorithm, even if this algorithm does not exist on earth.
Finally, I would like to write a little bit of advice in the opposite direction to the tricks taught in this article: the greater the expectations, the greater the disappointment, the unlimited credit limit, and the fool can also experience the inertia of being deceived. The school has accepted you, and it will not let you drop out of school just because you can’t see it after you arrive, just like the audience can’t refund their tickets because the movie is not good. But come out to mix, sooner or later to pay back. If you are fortunate enough to be admitted to a school that is better than your actual situation, and you are still watching Mao's World Cup, hurry up and make up for your professional knowledge.
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