Before Christmas, I went on a business trip to four European countries. Everyone was busy preparing for Christmas. As a foreigner, I always felt like an arrow. However, every time I go to a country, I notice that the big screen in the most lively place is promoting two movies, Lord of the Rings and Frozen, which attracts me so much. It seems that Frozen is more in my heart, and I want to take time to see it. It's a pity that I couldn't feast my eyes first. Fortunately, there is a domestic release, and you can watch it when it is released.
I love musicals, so the singing in the movie was a surprise to me. When I read the comments that some people will think of "Les Miserables", after all, there are not many domestic music movies introduced, I think it is true. But I prefer the way the plot unfolds: slow and slow, so that there is no so-called "climax" at the end. I have always been so tender, so much so that I was moved to tears several times while watching the movie. There are comments that it seems that there is no serious ending, um yes, there is no Shakespeare-style "As You Like It" or who and whom in the fairy tale live happily ever after, although it is adapted from Andersen's call, it is kind and true .
I like this movie, I like the characters' distinctive and peaceful personality, and I especially like Xuebao's fun. I am fortunate to have heard the speech of Disney's product manager, and he talked about the "cross-cultural" approach that Disney is pursuing, which is to be classic and to please people of different cultures. Again, let’s talk about how to achieve this pursuit step by step. Seeing this movie being popular all over the world, I think they did it, it's classic and popular, just like the previous "Mickey Mouse and Donald Duck" was popular all over the world.
Classic and popular Disney reminds me of a near-negative example: Angry Birds. I think everyone has long forgotten that Rovio also claimed to build another Disney empire, and the movie "Angry Birds: Rio Adventure" has long been forgotten (frustrated Fox and Angry Birds, unfortunately they can't get up again) ..Although Fox has done some good animations before), even Angry Birds aren't played by many people. Compared with the classic of "Ice and Snow", "Rio" is a momentary, compared with the public of "Ice and Snow", "Rio" is mediocre. What's even more pity is that I can't see the spirit of pursuit of classics and popular culture like Disney product managers in Rovio people. They can even say that they don't have any special cultural philosophy. The last time I heard King's C*O and Rovio's C*O speak separately, boasting that they have more influence on the same stage, as if the two men are bigger than the other on stage, it's disgusting, and this Frozen has been online in Europe for over a month now. Neither Rovio nor King has yet to go public, but are already in mental decline.
A rare good movie, recommended!
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