Let’s start with viral marketing【Marketing①】

Cale 2021-12-16 08:01:05

First of all, this is a typical viral marketing case.
1. Purpose
Every business activity should have a purpose, so as to ensure efficiency, especially marketing activities. Viral marketing must refer to pre-designed activities with a purpose, and later policies are carried out around this purpose.
The purpose of "The Wave": Let students experience the dictatorship firsthand, proving that we will also become Nazis.
2. Positioning
marketing emphasizes market segmentation. The consumers targeted by each product and brand are limited. Only when the target consumers are determined can effective marketing be carried out. Viral marketing requires high precision in the initial stage at this point.
"Lang" passively accepts the target market, and the characteristics of the segmented market consumers are extremely specific and consistent, and meet the high-precision requirements.
3. Demand
brings motivation, and motivation promotes behavior. After selecting the target market, analyze the needs of target consumers, and then formulate targeted marketing policies.
The target group of "The Wave" is a confused generation, lacking a sense of belonging, emphasizing individuals but finding no direction, and at the same time full of curiosity about new things, and easy to accept new things (alcohol, cigarettes, sex, drugs and language are sufficient. Highlights such a demand).
4. Measures
Viral marketing is generally entered from an entry point, and then through some measures to stimulate the active participation of consumers, word of mouth, to achieve the effect of rapid publicity.
"The Wave" began to adopt measures different from the usual practice, such as addressing, standing up to answer questions, and walking in place. Such behaviors aroused the curiosity of students, and the immediate external attention obtained satisfies the vanity of students as the next step. Motivation from behavior. In the process, students participated in every link, from discussion, name, logo, network, etc., the teacher infiltrated the collective concept into the behavior through guidance and continuously corrected deviations. Continuous interaction and encouragement have extended this influence beyond the classroom, and it has been out of control since then...
5. Enlightenment
Viral marketing and "Inspur" are very similar in terms of specific characteristics. They are fast, wide-ranging, and effective, but they also have the same shortcomings and are difficult to control. The "wave" lost control in the end, causing irreversible results. Does viral marketing need to be controlled? The answer is yes. Don’t forget that viral marketing is a purposeful activity, and it has a lot of uncertainty. Process control and finishing control are the key to achieving marketing goals. The shadow of "Batman: The Dark Knight" Pre-marketing is a model of process control. Online treasure hunting, interlocking, and result incentives ensure the effect. However, Wang Laoji’s viral event marketing launched after the Wenchuan earthquake donated 100 million yuan, which broke out in the final stage of the scandal. The marketing effect is greatly reduced.
The final tragedy of "The Wave" lies in the serious loss of control of the process-even the "head of state" has no knowledge of the development of the situation, which finally leads to an accident in the closing stage.

Secondly, this is a 100% effective training.
1. The general process of corporate training: demand-training design-implementation-evaluation.
2. Team training is a common project in corporate training, either implemented individually or infiltrated into other projects; the external performance of team training is obvious: the establishment of a team, including team name, team logo, team flag, team leader, uniform clothing, uniform behavior.
3. The common team training is expansion training. The scientific name is experiential training. In addition to the second point, the content also includes team games, learning through participation and experience, and sharing the experience at the end.
4. "The Wave" is very similar in form, even including the final sharing, so what's the enlightenment? First, training can have an impact on behavior; second, demand is first; third, employees’ gains from participating in training depend on their level of input and participation. On the one hand, the trainee is responsible for their own growth, on the other hand Instructors should continue to guide trainees to participate in training; fourth, expansion training originally originated from the military.

Finally, this time management practices.
1. There is no right or wrong management style, only the degree of suitability. Autocratic management is not suitable for knowledge-based employees, but it is better to adopt autocratic management styles for employees with low quality and little experience; in addition, this is also affected by the general environment.
2. Managers should be awesome, amiable and respectable (Zhu Xinli). Awesome at work, amiable in life.
3. No matter how dictatorship is, the power of the system cannot be ignored. Although there is no written system in "Lang", some rules have actually been formed and implemented in a subtle way.
4. Initiative. Actively manage and actively participate in being managed. If there are people who have nothing to do in the workplace but are flat, then they have at least superior initiative.

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Extended Reading
  • Braeden 2022-03-29 09:01:03

    Similar to the Stanford Prison Experiment, The Three-Body Problem III also mentions the movie.

  • Sheila 2021-12-16 08:01:05

    Do you think neo-Nazism will not make a comeback? Check out this video! The powerful vitality of fascism is deeply rooted in everyone's heart and is easily ignited.

The Wave quotes

  • Rainer Wenger: Come on, there must be one autocracy you all heard about?

    Bomber: Third Reich...

    Kevin: No, not again...

    Rainer Wenger: I did not choose this either, but we have to get through this week. I will copy some papers...

    Bomber: No, not this shit again!

    Mona: It's an important subject!

    Bomber: The Nazis sucked, we get it!

    Kevin: Those fucking Nazis!

  • Mona: It's not about guilt! Germany has a special responsibility.

    Sinan: Well... I am a turk.