The film begins with the computer age started by Alan Turing, followed by the popularization of personal computers started by great men such as Steve Jobs, Bill Gates and IBM, Apple, Microsoft, Dell, Hewlett-Packard and other companies.
Then the film 30 minutes about the 1984 Apple released the first generation Macintosh, filled the audience with all kinds of dramatic contradictions.
Let me give a few examples to talk about the development history of the personal computer.
The Apple II was released in 1977, a product made by Steve Jobs and Steve Wozniak when they started their business in the garage, and opened up scalable hardware. DOS system. All DOS systems do not have a graphical interface, and probably no one has ever touched them. The interface only has commands and characters. There is no shutdown button for the user to shut down the computer, but only the shutdown command. If the user wants the computer to do a specific thing, they have to enter a specific command, and if they don't remember it, it won't work.
Apple LISA, the world's first personal computer with a graphical interface.
When Apple released the first Macintosh in 1984, Steve Jobs made a personal computer that a five-year-old girl could use. Pioneered the closed system Mac OS. The Macbook and iMac we buy today, the originator of the operating system is the Macintosh in 1984
In 1988, Steve Jobs started his own business, NEXT, which our users hated deeply. Before the product was finished, we first opened a press conference to brag about it. Get the target buyer to pay. There is time to talk about this slowly.
The first-generation iMac released after Steve Jobs returned to Apple in 1998 opened up Apple's second spring and take-off.
Argument 1.1, Graphical Interface. Today's operating system without a graphical interface is used by almost no consumers, but a few developers have reservations. The graphical interface leaped so fast that little girls could use it.
Argument 1.2, my personal opinion on the hardware side is to keep it open and extensible. Don't start talking.
Argument 1.3, closed or open? To give a few examples, Windows, Mac OS, Linux, Symbian OS, and Blackberry OS all have different degrees of openness and closure, but some OSes have grown bigger, and some OSes have died, and they are not completely open. or closed issues. As for the open Apple II from prosperity to decline, and the closed MAC from a bad start to today's expansion, history seems to prove to us one thing: innovation is productivity.
Argument 1.4, did he change the world? Yes.
Argument 1.5, another world changer is IBM. Before the popularization of computers, IBM was similar to Apple today. The hardware, chips, operating systems, and software were all arranged by one hand. After the arrangement, the users would choose the required functions and services. But the US anti-monopoly method is to let you split up. After the split, let Microsoft do the operating system, companies such as Intel and AMD do the chips, and companies such as DELL and HP do the hardware. Even let the latter companies take off from small start-ups to international giants. In fact, I am not very familiar with the topic of anti-monopoly, and I will not discuss it.
He and the press conference
2.1, the computer company's press conference is never late. The film talks about three press conferences. The CEO urges the employees to start on time, and the transformation is changed to the employees urging the CEO to start on time.
2.2, the drama of the conference. The dramatic technique of pulling a floppy disk out of a shirt pocket evolved into pulling an iPod out of Hao's humble jeans pocket. A compact iMac with a screen that just fits in a shark with a big mouth.
2.3, the only lighting of the press conference is on the stage, and even the fire exit is not reserved by law. Let all the audience's attention remain on the stage only.
him and colleagues
3.1 As the theory of symphony, Steve Wozniak and Andy Hertzfeld and Joanna Hoffman are the best musicians, the musicians play the instruments and the conductor plays the whole orchestra. It is a pity that the band is not like a musical instrument, its essence is a living person. A living person will work against the CEO when the product design concept is out of line. A living person will say that the CEO can’t do it instead of trying to fix it when the demo crashes at a press conference. A living person will work against the CEO when the sales are not as good as expected.
As an office worker, I will not confront the senior management of the company. I will tell the senior management how likely it is that something cannot be done, and why it cannot be done, and let the senior management know the situation and let her make a decision. As long as I don't make the call, if I screw up, I can only say I did my best.
He and family members
4.1. The adoption requirements of the biological mother and biological father are "Catholic, highly educated, and high income". And his adoptive parents did not fit any point. His adoptive parents and adoptive mother barely sent him to college, but he dropped out after his freshman year.
4.2, I haven't read the biography of his family of origin, so I don't know much about it. In the words of the movie, it is "unselected, out of control"
4.3. Under the tragic family of origin (the author's family of origin is also not good), he suddenly found himself a father when he was young. His first reaction was denial. That is, he doesn't think he can be a good father.
4.4, unfortunately Lisa's mother is not a very good mother. With the heart of an artist, there is no talent and effort of an artist. He took the house he gave, sold the money to travel to Europe, and bought worthless art. Instead of taking the money to see a doctor and pay Lisa's tuition. Then Lisa will be out of school for a semester if she doesn't pay her tuition, so who will take on the responsibility of being a parent? Then Andy Hertzfeld showed up.
4.5, the topic that was not mentioned in the movie, probably happened during the next two press conferences. He first met Laurene Powell in 1989 and later raised 4 children together (including Lisa). In the end, his destination is a happy family with high income and love.
4.6, the climax of the movie, is still driven by positive feelings, and his relationship with Lisa is restored to the main driving point, love.
4.7, again off topic. I think Catholicism and Buddhism are not his beliefs. His beliefs should be "paranoid idealists".
Humanity
5.1, many of his dramatic contradictions with other characters stem from "he's an idealist". And Joanna Hoffman is more representative of human nature contradicting him. Even Joanna used her job resignation as a threat to repair the relationship between him and his daughter Lisa.
5.2, Wozniak was right in the last scene when he said "You could be decent and talented at the same time"... (It's a pity he's an idealist and a CEO, and the Apple II is doomed products with a short lifespan)
5.3, what is more inhuman than him is capital. The essence of capital is the pursuit of profit. Shareholders see that the current open-system Apple II can make money, rather than his visionary world of building a "closed, end-to-end" MAC. The capital didn't have the resources to keep both the successor to the Apple II and the creation of the MAC at the same time. Capital can only brutally cut off one of them.
Holly Place
1968 "A Space Odyssey"
1979 "Alien" directed by Ridley Scott
1984 Apple commercial "1984" directed by Ridley Scott
1984 Apple releases the Macintosh
1986 "Alien 2"
Independently released NEXT in 1988
1992 "Alien 3"
1997 "Alien 4"
Apple released the first iMac in 1998
2012 "Alien: Prometheus" directed by Ridley Scott
2015 film "Steve Jobs"
2017 "Alien: Covenant" directed by Ridley Scott
In a series of sci-fi movies, there are almost all the characters of androids, who are more like humans than humans, but do not have human moral concepts of good and evil, and secretly perform the secret mission of betraying teammates. So in 1984, he said before the launch, Hollywood painted computers as demons. And Apple's creation and popularization of friendly, easy-to-use computers was a world-changing thing.
What's more interesting is that Fa Shark and Watson both starred in "Steve Jobs" and "Alien Prequel", but the hero and anti-hero were reversed. Watson became a human survivor, and Fa-Shark became an android without moral values.
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