-If you are not paying for the product, then you are the product.
-It's the gradual, slight, imperceptible change in your own behaviour and perception that is the product.
-In order to be successful in the business, they sell certainty. You have to have great predictions. You need a lot of data.
-There are only two industries that call their customers “users”— illegal drugs and software.
-How do you wake up from the matrix when you don't know you're in the matrix.
- "Supplies create it's own demands" — Say's law
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