I have been looking forward to this sequel for a long time, and it will be released in North America before China, so as soon as the media reviews are released, I can't wait to see what foreign film critics think. When I finally finished watching the movie, and then flipped through the Chinese movie reviews, it didn't look like a movie at all. This movie isn't just a hilarious and cool family cartoon, Brad Bird's 14-year sequel has a lot of his message in it. 【The value of domestic labor】 Mr. Incredible being a stay-at-home dad is probably the biggest selling point of the film's early publicity, and it's also the biggest reversal of this sequel and the first. If a father can't take care of his children, it's probably already a global stalk. Bob can go to heaven and earth as a superhero, but he is in a hurry with a child. This part of the plot bears most of the laughs of the whole film, but behind the laughs, we should see that it is different from the popular Internet memes: First of all, when his wife has the opportunity to get a good job, Bob offers to take care of the whole family responsibility, so that the wife can work with peace of mind. This seems simple, but I'm afraid many men can't do it. Second, when Bob encountered difficulties, he did not give up, but tried to overcome them. If you can't solve the math problem, you will study all night; when your daughter's love encounters a problem, you will help her create opportunities (although it is a bit of a disservice) - By the way, looking at other people's parents, they will never laugh or laugh at their adolescent children. suppress. Third, and most importantly, from the beginning, Bob thought it was easy to take care of children, to ask Lucius (the domestic subtitles seem to be translated as Louis? How do you think) and Mrs. Yi for help, and gradually realized the difficulty and significance of family labor. Staying at home and taking care of children is no easier than fighting super criminals, and both are equally important. Even Violet took the initiative to stay to take care of Jack-Jack in the end, instead of vying with Dash to be a hero, it is also the transmission of this value. Why is this important? Whether it is a stay-at-home mom or a stay-at-home dad, in the view of many people, not going out to work is the state of being "supported", and the one who makes money is the one who "supports the family". This kind of thinking actually ignores the value of domestic labor. Being a stay-at-home parent is also a job, and it's 24/7. The film presents the difficulties of stay-at-home dads in an entertaining way, but also emphasizes the value of family labor. However, a group of marketing accounts that like to refer to themselves in the third person have labelled the film "politically correct" as soon as they come up, saying that it is not pure. I rolled my eyes when I saw this—all works of art are the expression of the creator, and there are no purely objective works of art in the world. Not pure or objective, just because they disagree. What's more, these marketing accounts with the wrong terminology (feminism = "women's rights", not "women's rights" thank you), why are they the enemy of gender equality? Attacking political correctness at every turn. Is there anything wrong with promoting gender equality, racial equality, and humanistic care? What kind of people would be disgusted by gender equality and racial equality? It's no wonder that domestic films always love to shoot middle-aged greasy men God cheated on his first love, and then returned to his filthy and loyal wife, such a "politically incorrect" story. [Marketing in the New Media Era] When the Devor brothers and sisters met three superheroes for the first time, they said that to achieve the goal of legal superpowers, they must create a good image of superheroes. In the words of the current domestic media, it is necessary to establish a good character. For this character, superheroes have to wear cameras and work as part-time anchors. Helen (the domestic subtitles seem to be translated into Holly, and I don't know why, Holly is obviously the name of the voice actor) and Evelyn's conversation at the cocktail party is also very interesting. Evelyn asked Helen, she and her brother, the one who designs all the products and the other who is in charge of marketing, which is more important? Helen replied, optimistically, of course the content is important; but cynically, if you can market it, it doesn't matter what you buy. Evelyn responded, yeah, if I built a spaceship (to the point, can't remember the details), my brother would probably package it as a foot massager too. Yes, all marketing today is in pursuit of shortness, flatness, and speed. People should highlight their personality, that is, labels, and compress complex personalities into one or two words; products should be grounded, and complex aerospace technology is rare. I can understand that a foot massager can be used by everyone. Isn’t that the case with our self-media? Not long ago, the popular American drama "The Great Mrs. Maisel" was obviously a movie about women becoming self-reliant after failing marriages, but it was packaged by some marketing accounts as "this is how delicate girls live." . As long as the packaging is good and the title is sensational enough, there will be traffic, and the content is not important. Why does this happen? Please see the next point - [Slave of the screen] The villain Screenmaster, Screenslaver, literally means, the master of the screen, and we who are controlled by the screen are all slaves of the screen. At the same time as Helen sneaked and tracked the screen master, the screen master broadcast a very thought-provoking message. The general idea is that nowadays people are sitting in front of the screen and abandoning real life: they don’t go to travel, they only watch travel shows; they don’t go to sports, they only watch sports games. Everything has to be packaged into a show and put out on the screen. Yes, there are a lot of TV shows these days - good looking good and taking up a lot of our time. We don't have time to create our own experiences, so we watch other people's videos: watching other people eat, watch others raise cats, watch others play games. It seems more convenient to enrich our lives, but we are also used to taking such shortcuts and passively receiving information. Some people interpret the villain's theory as a warning that one cannot live without a mobile phone these days. generation, but I don't think it's that simple. First of all, the timeline of this sequel follows the one 14 years ago. Everyone has noticed that mobile phones are not popular in the movie. People still use landline phones to make calls, and there is no mobile phone control; second, the dependence on mobile phones, It does not completely coincide with the problem described by the villain above. The man behind Screen Fighter, Evelyn, was motivated by the death of his parents that year. Father relied too much on superheroes, but gave up the most direct and effective way of evacuation, insisted on calling superheroes and refused to dodge, and was killed. After watching a lot of superhero movies, do we also think deep down that someone will save us in times of crisis? Bill Maher also has a similar view, that superhero movies make people indifferent to disasters and always hope that there is a strong person to solve all problems, even he is this kind of mentality, causing some people to regard Trump as a savior. While Bill Maher's conclusions are debatable, he does not exaggerate the power of visual media on people. The beginning of the Jack-Jack fight against the raccoon was when the baby saw a bad guy stealing on TV, and a heroic role came out to stop it. The language of the shots here is very precise, the thief in the blindfold on the TV, and the raccoon with the same shape of "black eye" rolls out the window. Poor raccoon, just trying to find something to eat in the trash, ended up being treated as a criminal. Not to mention the influence of various reality TV stars and Internet celebrities. From the gold-worshiping life of the Kardashian family to the quiet years you see in your circle of friends, they are all packaged appearances, but they cause endless anxiety among the onlookers. Girls pay too much attention to the outside, and spend a lot of time and money to lose weight and plastic surgery, which is the result of the continuous bombardment of the media. And they, like Evelyn's father, cling to a fantasy without seeing the absurdity of that orientation. [Rich people do whatever they want] At the end of the movie, when the villain Evelyn was arrested and everyone seemed happy, Violet said a word: She is so rich, I am afraid she will come out after a few days in prison. That line alone is enough to separate this movie from those hero films with happy endings. In traditional movies, one person or several people save the world, and the bad guy is one person or several people. When the good guys bring down the bad guys, the world is saved, and even the million soldiers of the bad guys stop fighting immediately. Usually the story ends here, and the world returns to peace. but Brad Bird just added this cynical remark to bring people back to reality. The rich always seem to have privileges, and the evil in the world will not be eliminated all at once. It is also the way of thinking of Brad Brid that will have the beginning of this series - what happens after the superhero saves the world? They have to face claims, get married and have children, face a mid-life crisis, be scolded by their bosses, and worry about their children’s growth; they are regarded as a burden by the government and a saboteur by the public; Almost the whole family lives on the streets, and the children of rich people can easily turn the situation around and even help themselves escape punishment. Is it realistic?
View more about Incredibles 2 reviews
