On April 19, 2002, "My Big Fat Greek Wedding" with a $5 million investment in North America immediately triggered a movie-going frenzy. Today, this giant wedding has earned more than 240 million U.S. dollars in box office revenue, ranking 54th in North American history. It even surpassed the famous "Jurassic Park" (No. 61) and "Crouching Tiger, Hidden Dragon" (No. 242), which is also known for selling traditional culture. Compared with a 10-year-old boy's smart sales, this The trade of peddling traditional culture is really enviable.
In fact, from the analysis of the movie itself, "My Big Fat Greek Wedding" is really a bit of a taste of cooking without rice. No matter from the plot setting or the shooting technique, it is almost lacking. But I clearly saw how an ambitious Greek filmmaker used the Hollywood film model to conquer the Hollywood market itself. There may be many secrets to this, but there is undoubtedly only one most striking point: high concept stories + foreign land. Cultural wonders!
What are high concept stories?
To be more professional, high-concept narrative contains many items: concise and clear plots without misunderstanding barriers, star system, marketing themes must be single, repeated, and commercial authorization with market prospects, etc., but to put it bluntly, just one sentence: High-concept narrative is to use the hottest stars to act out the most clichéd stories! "Wedding" tells the cliché story of an old maiden who happened to meet a real son. Although there is no star in the cast, the producer and producer is the Hollywood king Tom Hanks, which makes "Wedding" become A typical high-concept narrative.
What is an exotic cultural wonder?
This thing is simpler. To put it bluntly, it means to scare foreigners with profound traditional culture! One of the three ancient civilizations, Greece, with its long and profound traditional culture, made Americans only 200 years old dumbfounded, and while dumbfounded, they took out the money in their purse. At this point, we, who are also ancient civilizations, seem to have done a good job. At least there are many people in the country who are good at this trick. Of course, the most good at is Zhang Yimou, the old man. The Beijing Olympics is actually a grand foreign cultural spectacle. From a certain perspective, it is more like a super grand "Chinese Wedding". Although the production cost is as high as tens of billions of dollars, the box office revenue of this grand wedding is It is unpredictable.
In fact, exhibiting exotic cultural wonders is a way to peddle traditional culture, but it varies in scale. Ang Lee’s "Wedding Banquet" is a small-scale and small-scale peddling of traditional culture. As a small tadpole with a $500,000 investment by a "good machine" company, although it cannot be compared with Zhang Yimou’s aircraft carrier, it still received $6.9 million at the time. Box office revenue, if every movie makes money like "The Wedding Banquet", I don't think anyone will be interested in reselling real estate anymore.
Although people around me are becoming more and more dismissive of practicing calligraphy and appreciation of Chinese opera, traditional culture, as a content for sale, has become more and more popular among wise people in this era, and every business opportunity is inadvertently. Slip by, like the Olympic Games, especially the movie! Let us grasp this beautiful era, if you want to sell traditional culture, great! But please don't forget — —
tidy up your shelves first!
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