Of course, the success or failure of the box office cannot be used as a measure of the quality of movies, but this will inevitably affect the investment trend of such films. After all, no one wants to invest in unprofitable films.
Analyze several reasons: First, the problem of publicity positioning. Universal's publicity was too early. After five or six months of publicity, everyone had already begun to be aesthetically tired. As a result, the two E's came out, and a lot of attention was taken away. In addition, the positioning problem is that this is a comic adaptation work, and it is a work based on a game. It is estimated that it will be difficult for older audiences to accept it. Second, the problem of casting. Many people don't have a cold for starring Michael Cera.
Regarding the positioning issue, from the previous publicity, it seems like a film that is going to take the box office, but from the trailer before the movie is broadcast, it seems to be positioned as an independent film. I really don’t know what Universal thinks. At the box office, what was the overwhelming publicity for? Much better than low-profile publicity like kick ass. This is a very original film, taking the game as a breakthrough, making the film look like playing an old man’s heaven game, like Iron Fist, The Legend of Zelda, Final Fantasy, Pac-Man and so on. Can find the shadow in it.
Regarding the actor, Michael Cera was indeed typecast, but no one is more suitable for this role. If you ignore the protagonist, these other gorgeous supporting roles are simply too eye-catching, such as the Captain America/The Human Torch (Chris Evans), Superman (Brandon Routh), The Punisher (Thomas Jane) and other comic heroes, up Anna Kendrick in the air, Alison Pill, the drummer of Sarcastic, and Aubrey Plaza in Parks and Rec, can be said that these supporting roles leave a deeper impression than the protagonist. In particular, Scott’s gay roommate Wallace, starred by Kieran Culkin, gave Scott advice while not forgetting to be a boy, so he grabbed the shots.
The question of the rhythm of the film, funny come and go fast, when there is too much information, text and images pop up all over the sky, it is estimated that people who are not in the information age will not be very comfortable with it. I have already laughed. The Coke came out, but a middle-aged man next to him was still eating popcorn with a blank expression. The laughter went quickly, and as a result, the two protagonists were left with a relatively slow transition with expressionless faces. I feel that these jokes have been pushed a bit harder.
Putting these issues aside at the box office, this is definitely a movie not to be missed this summer. Whether it is a fan of games, comics or director Edgar Wright's fans, I think everyone will not be disappointed.
View more about Scott Pilgrim vs. the World reviews
