"Super Size Me" records the experiment of director Morgan Spurlock. The rules of the experiment are as follows:
In order to prove that it is not a fake, Morgan Spurlock specially invited 3 doctors to record the entire experiment process and regularly track his health status. Then he set off on the road to interview doctors, health consultants, chefs, and children in 20 cities in the United States to explore the relationship between health and fast food.
Before this experiment started, Morgan Spurlock was 1.8 meters tall and weighed 140 kilograms. Five days after the experiment began, his weight increased by 8 catties. After half a month, his doctor discovered that his liver had a problem, and his mother and girlfriend both requested him to stop the experiment. But he did not stop. About three weeks later, his heart began to be abnormal. The doctor ordered him to take two aspirin a day, but he refused because McDonald's did not provide aspirin. By the end of the experiment, his weight had increased by almost 20 kg
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The origin of the filming of "Super Size Me" was on Thanksgiving night in 2002. Morgan Spurlock called the photographer Scott Ambrozy to ask if the subject matter was interesting after hearing the dispute between two girls about "eating fast food" and "getting fat." Scott Ambrozy replied-"This is really a great bad idea." So they started preparing for the movie
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In December 2004, when "Super Size Me" was screened at the Sundance Film Festival in the United States, McDonald’s dismissively expressed his opinion-I haven’t seen this movie. According to what I’ve heard, it deserves it. Two thumbs down. The publisher of "Super Size Me" simply printed this sentence on the poster, and also ironically offered discount movie tickets to McDonald's employees.
Before "Super Size Me" was released in the United States, McDonald's issued a statement again criticizing the director and the film for "being behind the times", "completely misleading the audience", "intimidating the audience instead of conveying information, and missing the opportunity to work together to find a solution." ". They also published an email that Morgan Spurlock sent to the company in 2002, hoping to discuss a healthier menu with the relevant supervisor.
Since "Super Size Me" won the Sundance Film Festival in January 2003, McDonald's propaganda firepower immediately focused on health issues. As the film gained more and more attention in the United States, McDonald's also paid more and more attention to health. In March of the same year, the "Super Value Plus Package" was completely withdrawn from McDonald's restaurants in the United States, and many healthy foods were added at the same time. In the summer of 2003, the main "GreekMac" of McDonald's in the United States was replaced with "GoActive"
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