It's Brexmas and I've watched Brexit: Unreasonable Battle and I can give it an 8. After choosing a camp, how many useless competitions are to win for the sake of winning. Everyone knows the result, but many people forget how it all started.
1. Those who get data get the world. The game has changed, and Brexit is also a referendum driven by data. Finding those 3 million votes that don't exist in the opponent's database, and wooing them, is the key to victory.
2. Always tell a story, it's not a slogan, it's an emotion. Tack BACK control, the word back is a genius, it brings together the imagination of individuals and nations about the glory of the past. Who doesn't have some good times, back makes the public think that all current disappointments can be taken back control through Brexit. It even matched the vibe of Britain, an empire that was in decline after World War II.
3. The issue does not need to be in a good English context, but with the most direct exaggeration of 350 million pounds plus Turkey. Yes, that's not true, but it works.
4. How many people know about the EU. too little. The European Union, the most connected regional international organization, was divided before the refugee crisis. Globalization is so vulnerable across national borders. The bbc documentary ten years of turmoil tells the ins and outs of this part better.
5. Cameron was absurd and hummed a ditty after leaving office. Boris seems to just want to be a rock star in politics. Really disrespectful politicians.
6. For more freedom, use less electronics. After all, the algorithm knows who you are in love with and who you are not. It doesn't mean that, but it just knows.
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