On February 12, 2011, "The Legend of White Snake Says" purchased a full-page advertisement promoting the film in the Berlin Film Festival Catalogue of the American Variety magazine
.
On August 10, 2011, the launching ceremony of Sina's official website was held in Beijing, attended by Lin Feng and Eva Huang
.
On August 29, 2011, the theme song conference was held in Beijing, and Lin Feng and Eva Huang attended
.
On September 22, 2011, the premiere conference was held in Beijing. Producer Yang Zi, director Siu-Tung Ching, starring Jet Li, Eva Huang, Lin Feng, Vivian Hsu, and Wen Zhang appeared
.
