2018 is the year with the fastest iteration of traffic stars. If the degree of fan popularity is used as a measure, it may be concluded that the Chinese entertainment industry has witnessed the rapid rise and rapid decline of the first generation of traffic stars in the past four years. . Their life cycle seems to be greatly shortened. Compared with Zhao Wei, Zhou Xun, Zhang Ziyi, Xu Jinglei, Li Bingbing, Fan Bingbing, etc., who were named Four Dans and Double Ice 20 years ago, traffic stars may not be able to have such a long time. Careers - They look more like an entertainment-era FMCG. The law of traffic dividends is not only applicable in the entertainment industry, but also in other industries. The Internet economic bubble is also showing a decline in 2018. How long can the traffic dividends last?
As the most thoughtful pop art pioneer leader in the 20th century art world, Andy Warhol is a filmmaker, author, rock music composer, publisher, and a star artist in New York social circles and art circles , is the idol of countless young artists. He once said in the 1970s: "Everyone can be famous in fifteen minutes, and everyone can be famous in fifteen minutes." Andy Warhol predicted the Internet celebrity economy and traffic stars of our time. . When many people are watching the live broadcast of Internet celebrities sleeping, many people think that these people are crazy, can they live broadcast even when they sleep? Andy Warhol filmed the 6-hour experimental film "Sleep" in 1963, which was also his debut. These 6 hours focused on the poet John Giorno sleeping, and the poet was sleeping for the entire 6 hours. , without any other plot. Andy Warhol: "It was John who slept for eight hours. His nose and his mouth. His chest was breathing. Occasionally, he would move. His face. Oh, it's so beautiful."
On March 23, 2013, Tilda Swinton appeared at New York's Museum of Modern Art. In this interesting performance art scene, Tilda Swinton appeared with The most relaxed posture, sleeping all day in a glass box labeled "Tilda Swinton"! From 1995 to 2013, actor Tilda Swinton performed "The Maybe" six times.
Many internet celebrities and traffic stars today may only have a short exposure and disappear from the public eye in a blink of an eye. There is an allegorical movie in the United States that tells us that a person’s life has been broadcast live for more than 30 years, and it starts from the moment of birth. . That is the American movie "The Truman World" released in 1998. Obviously, Truman belongs only to Truman's world - a manipulated virtual world. His birth, growth, all the joys, sorrows, and joys, if nothing else, including his death, will be staged on a stage that has been manipulated and designed by humans, and will be lived by countless people living in the glamorous and rich modern age. The men and women of the world stopped to watch. They are integrated with Truman, and they have experienced the process of growth together. Without Truman, their lives will be unsustainable, the world will be in chaos, and life will be meaningless. But an unprecedented reality show that was designed to last for 30 years was finally shattered by Truman's suspicion and desire to explore. After Truman experienced the test of man-made storms, thunder and lightning, and huge waves, the ship that carried him to the truth mercilessly smashed the beautiful but false sky that was so blue that it was dazzling. In that instant, a myth was over and a conspiracy was put under the sun. More importantly, this deep impact proves that as long as human nature exists, the mind cannot be manipulated forever.
From birth, to growth, to death, our understanding of the world has always been limited, and we will never be able to understand the world like the Almighty God. We have to rely on various carriers to escape our physical barriers, so that our minds can access the long past, imagine the long future, and imagine the alien world to satisfy our infinite curiosity and desire for knowledge. In this sense, the famous saying of Marshall McLuhan: "The medium is an extension of the human body" suddenly comes to mind.
Truman's world is virtual, at least his people are real, and the girls he likes are also real. But can you imagine it? If even your own person is virtual, then it is even more terrifying. The 1999 American movie "Different Dimension Hackers" tells us that people may live in a virtual world, and even themselves are virtual characters. , One day this virtual world disappears, and this person disappears.
The famous American drama "Black Mirror" 2018 Christmas special, Netflix produced the movie: "Black Mirror: Bandersnatch" tells us a story, a person's life is like a character in a game, which can be set, directed, and Recorded, altered, monitored, and even the person can be restarted continuously, but this person has memories (though the memories may be false and disorganized.), anger, sadness, and even doubts. When one day he discovered that he was actually a character in a game, he tried to struggle, escape, and finally chose his own death.
On March 17, 2018, Station B, China's largest gathering place for secondary yuan users, submitted the No. 1 amendment to the prospectus to the US Securities and Exchange Commission (SEC), officially embarking on the road to listing in the United States, exemplifying that the secondary yuan can become a company. Good business. According to media reports, there are currently more than 20 virtual idols and groups in China, of which 14 officially debuted in 2017, so last year was also considered to be the year of virtual idols. Luo Tianyi, who is responsible for the head traffic, has already started to "make a profit", and many virtual idol entrants in the market have launched different banners in order to seize the scarce IP attributes, and there is a tendency for ALLIN virtual idols. Virtual idol Luo Tianyi's concert tickets have surpassed Jay Chou. Maybe one day in the future, virtual idols will become the most important traffic stars in our world. Their number and iteration speed are faster, and they can satisfy anyone's idol fantasy. and demand. As Andy Warhol once predicted: "Everyone can be famous for fifteen minutes, and everyone can be famous in fifteen minutes." These traffic stars may only exist for 30 minutes, become famous in 15 minutes, and become famous in 15 minutes. 15 minutes to be eliminated by the public.
"The medium is the message" was proposed by the Canadian scholar Marshall McLuhan in "Understanding the Media: On the Extension of Man" (1964), in the long run, the truly meaningful message is not caused by the media of each era. What prompts people, and the ever-evolving and transformative mediums themselves that change the way we communicate and receive messages, shape the way we live. So for us, it doesn't matter what the future stars will look like, whether virtual idols will replace real people, what matters is whether we can confirm that we are real.
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