Blade across your middle class dreams

Reymundo 2022-01-09 08:02:28

Having received the baptism of "If You Are the One", "Dulala's Promotion", "Tangshan Earthquake" and other domestic products, I am no longer surprised at movies with too many advertisements. Old Xu has said that if there are embedded advertisements, there are face. But seeing the close-up of the Audi logo at the beginning of "Model Family", I still can't help but feel astonished. Even the 007 series' promotion of BMW is not so naked. Next, the film immediately calmed my emotions. Several protagonists, namely the "family", are engaged in the sales business, which provides justified legitimacy for the dazzling products and brands in the film.

Four sales staff assembled into a family, using the envy of others for their "happy life" to sell all kinds of goods. This idea is novel. People have the instinct to pursue a high-quality life. Students who have no income will also pursue brands, even though they are low-end brands. The property-owners will pursue luxury goods with a higher income than their own; The materially worry-free class will pursue a perfect life without blemishes in their hearts. Steve Jones (played by David Duchovny) and his family set an example of a quality life for the people around them, arousing the envy of the people around them for their lifestyle, and their products will not worry about sales.

For sports equipment, cosmetics, beverages, alcohol, snacks, condiments, and even sanitary equipment, adding "fuck" before each word is the question that the train guessing poses to the audience. Everyone yearns for the glamorous middle-class American dream. This fucking dream hurts Steve’s buddy. That buddy is in a family crisis. The exemplary life of the Jones family and Steve’s rhetoric failed to save that buddy. The cup is dead. This is undoubtedly the focus of the film, and it satirizes the American middle class dream.

"Model Family" could have completed a wonderful satire sketch, but the hobby for a happy ending just kept the sharpness to a minimum. The critics and satires of the film point to the middle class's consumption and life outlook, or the director himself is in this class, and has contracted the mediocrity of the middle class, and the film is ultimately reduced to a mild sweet cake of the middle class. The sharp point of criticism of the concept of consumption and life turned around and was resolved by the blunt Dzogchen. One dream was shattered, and then another dream was made up: our life is so beautiful. For a moment, it slashed through your and my middle-class lifestyle dreams like a knife. When the whole film is over, you will find that it is like the tip of a needle before the infusion. It pierces the skin and blood vessels and only feels a little painful. It is a healing, cut off. Some of your improper fantasies make you believe in other beautiful things, such as love and freedom. In the context of the economic crisis, it adds some enlightenment meaning, criticizes the wrong concept of consumption, and sings praises to the correct life choices and love.

As an independent production, the film is too sleek; as a debut, it lacks edges and sharpness. This is the debut work of director Derek Burt, a director who has directed the tube for the first time, and is still an independent production. It is naturally unique to attract a lot of stars to participate in the performance. And this script full of unique personality, perhaps due to star joining and expectations of the box office, turned into a typical Hollywood ending.

It is also inappropriate to attribute all the problems of the film to a happy ending. If the character is portrayed more plumply and the plot transition is made more reasonable, the plot of the film will not be criticized. The main line of the wife played by Steve Jones and Demi Moore is the most important thing. When the neighbor’s buddy died, Steve suddenly announced all the truth about the "model family". The plot is a bit abrupt and deliberate. The director is obviously In order to incite the emotions of the audience. Later, I reconciled with my fake wife, and the happy ending of the 360-degree turn was somewhat pretentious. The character of "daughter" is completely inadequate. Entering the "father" bedroom at night and having love with a married man are a bit inexplicable. How can an avant-garde girl who has no scruples about sex easily believe the promise of a frivolous man? These sloppy plots are hard to convince people. In the scene where Steve suddenly called out the truth, the other three in the family fled in embarrassment. The former acted deliberately, while the latter was more authentic. Watching this scene, whether it is in the scene or in connection with reality, I believe it more. , I can only believe in the rationality of the latter, which shows that the director's handling is not successful enough.

The main actors David Duchovny and Demi Moore are full of praise for the script, and the film's script creativity is indeed novel. Director Derek Burt used to be an advertiser, writing copy and shooting commercials. The industry he is engaged in is shaping and "misleading" people's consumption. It is really interesting to be connected to the theme of the film. Could it be that the director's conscience discovered that he sent a word of awakening for consumers? If the sentiment of the film is just as reasonable as the placement of advertisements, the quality of the film will definitely be upgraded to a higher level. As a creative person, the director's executive ability needs to be improved.

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Extended Reading
  • Verlie 2022-04-24 07:01:17

    The story is interesting...I thought I could watch Benjamin...

  • Elwyn 2022-03-25 09:01:15

    It's a very interesting story, but some parts are still unclear. The ending is too beautiful, and it feels like it has lost its strength, or 5 stars are okay. I went there for david duchovny and sister dai, no wonder they said before the filming that it was for this interesting script.

The Joneses quotes

  • Steve Jones: [ducking out of cosmetics presentation] I'd love to give this my full attention, but I'm gonna go see Larry - tell him I'm gay.

  • [last lines]

    Steve Jones: Where to?

    Kate Jones: Arizona.

    Steve Jones: Seriously?

    Kate Jones: Is that alright?

    Steve Jones: You're the boss...

    Kate Jones: [chuckling]