There are so many "Annies" in the world. They may lack love and education, but they are also like Annie in the movie. They are full of hope in a difficult situation and work tirelessly for their dreams. Sony Columbia Pictures cooperated with " Teach For China " to bring "Annie" to the mountains, showing interesting movie clips to the children in the mountains, teaching the children in the mountains to sing the movie theme song "Tomorrow", and bringing them movie characters T-shirts and dogs Dog dolls, and shot a set of Public Welfare video clips. In the short film, the barrenness under the mountain is shocking. The children in the mountain are a little bit shy when facing the camera, but still sing love and dreams with a smile, and are willing to "realize dreams with practical actions".
This series of short films will be released in Wanda Cinemas successively from January 4th. At that time, audiences will be able to enjoy the Public Welfare advertisements brought by the students of the Teach For China project school before the start of each film . Video sites such as iQiyi will also be recommended simultaneously. After the movie is released in China, every time the audience buys a ticket for "Annie" on WeChat, one yuan will be donated to the educational non-profit project "Teach For China", which is used to deliver educational resources to rural China and help children achieve dream.
"Anne in the movie has found her tomorrow. I also hope that the Public Welfare short film will give the'Annies' around us a chance to realize their dreams," said Wenxin She, Marketing Director of Sony Columbia Pictures. "Public Welfare was filmed because Infected by the optimism and strength of the children in Yunnan, I hope that the short film can pass this warmth to more people." At the same time, WeChat movie ticket brand director Yang Dan said: "The basis of our cooperation is to convey the core of the film. The content was promoted to let more people know the hope, optimism and positive spirit contained in this film. Moreover, the "spirit of Anne" in the film is very similar to the character of children in the mountains."
